Brand stories that matter
BrandsAbout publishes brand stories, interviews, the journal, and product biographies.
Featured
- Obeda: How Dr. Reddy's Entered India's Semaglutide Race
- You Have a Product. But Do You Really Have a Brand?
- The Coca Cola Contour Bottle: The Shape That Refused to Be Forgotten
- Saudi Arabia’s Al Aman Introduces Digital Legal Assistance Platform for Workers, Offering Potential Benefits for Indians Abroad
- How realme Is Using Humour and Youth Culture to Stand Out This Diwali
- ITW Universe Introduces AI Tool for Sports Media and Sponsorship Planning
- Tata Motors and Stellantis Expand Partnership to Develop Vehicles for Global Markets
- Nuvah Appoints Barkha Singh as Chief Creative Officer
- LEGO: The Little Brick That Built an Empire
- Positioning: The One Question Every Brand Must Answer
- 7 Indian Brand Moves You Should Know This Week
- From Product to Brand: How Indian Businesses Become Names People Remember
Stories
- Obeda: How Dr. Reddy's Entered India's Semaglutide Race
- You Have a Product. But Do You Really Have a Brand?
- Positioning: The One Question Every Brand Must Answer
- 7 Indian Brand Moves You Should Know This Week
- From Product to Brand: How Indian Businesses Become Names People Remember
- Finding the Right Office in Patna Is Becoming a Business Decision, Not Just a Property Search
Interviews
The Journal
- From Interruptive Advertising to Narrative Led Growth: How Brands Are Learning to Earn Attention
- How Brands Should Partner With Creators Without Losing Narrative Control
- Beyond the Campaign: How Community Events and Local Influencers Are Building Stronger Brands
- Beyond the Promise: How Honest Brands Communicate Their Impact