Product Biography

• The Coca Cola Contour Bottle: The Shape That Refused to Be Forgotten

  When a product becomes popular, others want a share of its success. Competitors emerge. Similar products fill the shelves. Names begin to so

• LEGO: The Little Brick That Built an Empire

  In its early years, LEGO made wooden toys rather than the colourful plastic bricks most people associate with the company today. Its busines

• Nike Air Jordan 1: The Shoe That Turned Controversy Into Culture

  Nike understood something important about public attention. People do not always remember the technical specifications of a product, but the

• The Original Macintosh: The Computer That Invited People In

  This was an ambitious promise for a product that many potential buyers had never seen before. But it gave people a reason to care before the