Stories

• Positioning: The One Question Every Brand Must Answer

  In a crowded market, being different is not enough. A brand must give people a reason to choose it.

• 7 Indian Brand Moves You Should Know This Week

  From Crompton's attempt to reshape a legacy identity to Emami's entry into a competitive baby-care market, from Vijay Deverakonda's move fro

• From Product to Brand: How Indian Businesses Become Names People Remember

  The difference between a product and a brand is often visible in the simplest of consumer decisions. A product is something a customer can c

• Finding the Right Office in Patna Is Becoming a Business Decision, Not Just a Property Search

  Choosing an office is about more than finding an available property. Location, workspace requirements, office format, accessibility, buildin

• Building a Stronger Digital Presence: How Businesses Can Turn Technology into Growth

  SoluServ helps businesses build a stronger digital presence through website development, digital marketing, SEO and custom software solution

• The Space Between a Business and Its Ambition

  Why commercial real estate is becoming more than a property transaction for India's growing businesses

• The Quiet Rise of Mumbai’s New D2C Founders

  Founders here are surrounded by visible evidence that scale is possible. Billion-dollar companies, media empires, luxury culture, celebrity

• From Local Fandom To National Brand: The Story of The Souled Store
• How Killer Jeans Built A Youth Culture Beyond Denim

  Killer rose to prominence during an era when Indian youth culture was becoming increasingly visible, expressive, and commercially recognized