Newsroom
How realme Is Using Humour and Youth Culture to Stand Out This Diwali
Realme uses youth slang, humour and festive smartphone offers in its #RealWaliDiwali campaign to stand out during India’s Diwali shopping season.
By The Brands About Desk
In a festive advertising season often dominated by family celebrations and emotional gifting, smartphone brand realme is taking a different approach with its #RealWaliDiwali campaign. The campaign uses youth slang, situational humour and festive offers to connect with younger Indian consumers.